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  1. What is Customer Relationship Management (CRM)? - IBM

    Customer relationship management (CRM) is a set of integrated technologies used to document, track, and manage an organizations relationships and interactions with existing and potential customers.

  2. AI in CRM (Customer Relationship Management) | IBM

    AI in customer relationship management (CRM) enables organizations to automate business processes by organizing and managing customer information with ease.

  3. CRM-ERP integration: Accelerate with AI - IBM

    Nov 25, 2025 · CRM and ERP integration links customer, sales and operational data in real time to eliminate silos, reduce manual work and provide accurate information across teams.

  4. What is Enterprise Resource Planning (ERP)? | IBM

    Enterprise resource planning (ERP) is a business management software system that is designed to manage and streamline an organization’s functions, processes and workflows with automation and …

  5. Top Customer Experience Trends for 2025 | IBM

    Learn about seven customer experience trends in 2025 that can help business leaders elevate their companies and improve CX strategies.

  6. Was ist CRM? | IBM

    Customer Relationship Management (CRM) ist eine Reihe integrierter Technologien zum Dokumentieren, Verfolgen und Verwalten der Beziehungen und Interaktionen eines Unternehmens …

  7. What is recruitment automation? - IBM

    Nov 25, 2025 · Recruitment automation refers to the use of technology to streamline talent acquisition, making the process more efficient, data-driven and consistent.

  8. What is sales automation? | IBM

    Sales automation, or sales process automation, is the strategy of using technologies to eliminate repetitive tasks, improve efficiencies and increase sales team productivity.

  9. What is CRM automation? - IBM

    CRM automation is the use of technology and automation tools to streamline and optimize repetitive tasks within a customer relationship management system.

  10. What is Business Process Management? | IBM

    Business process management (BPM employs methods to discover, model, analyze, measure, improve and optimize business strategy and processes.