Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

The way people search for information has changed, and business leaders need to move fast to keep up. Fewer potential clients are typing in keywords and clicking on links. Instead, they’re getting ...

Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative ...

Prismoon LLC, a full-service digital marketing agency based in McLean, Virginia, has formalized an enhanced methodology for its Search Engine Optimization SEO services, implementing a comprehensive ...

AI is changing the nature of search and rewriting the rules for brands. It has spawned a cottage industry of AI search experts, though skeptics warn of overpromising. This story is one of a five-part ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO. As people start relying on chatbots to discover new products, retailers are having ...

As generative AI tools become more deeply integrated into how people search and discover information, the content marketing landscape is undergoing a seismic shift. Traditional SEO practices, though ...

Search has moved far beyond blue links and basic ranking signals. People now discover information on Google, TikTok, Pinterest, Amazon, YouTube, and an expanding layer of generative AI platforms that ...

For decades, much of digital marketing has focused on a simple pair of objectives: populate a webpage with high-quality content, and get that webpage to rank as highly as possible among search results ...