In a crowded online marketplace, successful marketers are attracting potential customers by using lead-generation tools. These tools are designed to help you find potential customers (also known as ...

Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. Today's healthcare landscape is competitive. To grow your ...

Many businesses, including retailers, rely on inbound lead generators to identify prospective customers for telephone or text-based direct marketing campaigns. Sourcing inbound leads from a variety of ...

Here's what works and what doesn't when it comes to social media lead generation.

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...

As previously blogged about, here, the Federal Communications Commission recently published the final, single-seller lead generator consent rule (the “Rule”). The Rule amends the definition of “prior ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and mid-sized B2B tech firms. Getting leads should be easy for B2B companies, right? Turn on ...

If you're in a financial bind, an Internet connection may be all that's separating you from quick cash. Type "I need money" into a search engine, and ads purporting to solve your financial woes will ...

Podcasting‘s explosive growth shows no sign of slowing, and many entrepreneurs and businesses now have their own podcast or are thinking of starting one. Podcasting is great for expanding your content ...

The Federal Communications Commission (FCC) last week released a new order amending its “express consent” rules for the Telephone Consumer Protection Act (TCPA), which closes the “lead generator ...

Mortgage lenders that buy leads online through comparison shopping sites can avoid the Federal Communications Commission (FCC) restrictions on robocalls and texts through “one-to-one consent” that was ...