Academics have studied segmentation for years, but we start our summary of how it affects equity markets with a 1996 paper by Maureen O’Hara (see Table 1). In contrast to fragmentation, which just ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human ...

Partner and President at E-Cubed Media Synthesis Inc. Data is the heart of any kind of personalization you want to deliver. Data decides when you trigger personalization rules and for whom. It is ...

When training new technical SEOs, I find they struggle to identify action items from tools like Google Search Console and site crawlers (e.g., Screaming Frog, Lumar, OnCrawl). I presented on this ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...

The new SEC chief has been talking a lot about segmentation recently, and it also took up a few pages of the recent MEME stock trading report. But what is segmentation? And what does it do to markets ...