Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human ...

Partner and President at E-Cubed Media Synthesis Inc. Data is the heart of any kind of personalization you want to deliver. Data decides when you trigger personalization rules and for whom. It is ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Discover proven tips, tools, and approaches to data segmentation that can help identify SEO issues when organic traffic is ...

It's difficult to find value in mounds of data. At SMX Next, Murat Yatağan shared how SEOs can use data segments to build successful campaigns. Recognizing patterns is a major part of successful SEO ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...

When training new technical SEOs, I find they struggle to identify action items from tools like Google Search Console and site crawlers (e.g., Screaming Frog, Lumar, OnCrawl). I presented on this ...