A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

A strategic policy example is a written statement of an organization's choices in its operating environment. For example, a public or nonprofit agency chooses which of society's problems to address ...

“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

How does a strategic marketing operations (MO) organization act within and across a company? The reality is that other stakeholders may be oblivious to the potential MO brings to the business. Old ...

Strategic management deals with the long-term goals of a business rather than the day-to-day operations. These plans often make projections that extend three to five years out. In addition to creating ...

Marketing is one of the most important aspects of running a small business—you must get your company name and product or service information in front of potential customers, or else risk losing them ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...