Google on Tuesday announced the rollout of a new suite of AI-driven tools for Search ad campaigns. The features, housed within the new AI Max settings for Google Search campaigns, help advertisers ...

Performance Max (PMax) and search campaigns often trip over each other and make a mess out of your data and the customer journey. But it doesn’t have to be that way. At SMX Next, Brad Geddes, ...

Understanding the interaction between Performance Max (PMax) and Search campaigns can be complex. Determining whether PMax cannibalizes Search ads is particularly ...

Google has announced a new Google Ads search campaign feature named AI Max. Google says AI Max for Search campaigns is a "new, one-click feature suite" that brings you a "suite of targeting and ...

Google has begun to release details on how artificial intelligence will improve advertising. The company on Tuesday introduced a suite for search campaigns with one-click features where AI learns from ...

More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

Google Ads Liaison Ginny Marvin answered a slew of questions about the upcoming AI Max for Search Campaigns feature. Here are the key insights and revelations about this significant update to Google’s ...

Google Ads will be removing the language targeting setting from Google Ads Search campaigns by the end of 2025. This notice was posted quietly at the top of a Google help document in the Google Ads ...

Google expands AI search campaign tools to new languages, adds creative capabilities and advertiser controls to optimize performance. Google is rolling out its AI search campaign building tool to ...

Google has introduced AI Max, a new campaign-level setting for existing search campaigns intended to drive increased performance by finding more relevant and high-performing search queries and ...

Since its launch in 2021, Google’s Performance Max (PMax) campaigns have revolutionized how we approach cross-channel advertising. But while this AI-powered campaign has been a game-changer for many, ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. TikTok’s adding another way for brands to get their ...