Given a massive amount of data to process, you could consider employing sampling or streaming techniques. Sampling is straightforward, you randomly select samples of your complete original data and ...

You are a serious marketer, so, of course, you’re diligent about metrics and analytics. You create and run custom Google Analytics reports so you can make the best decisions for your team and your ...

Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. One of the great ironies of the “big data” revolution is the way in ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Thomas J. Brock is a CFA and CPA with more ...

The only way any of us can understand online audiences is through data. Companies like Nielsen and comScore have traditionally gathered that data by tracking a sample over time. But increasingly, what ...