If the first era of RevOps was defined by the accumulation of data, I believe the next era of RevOps will be defined by the operationalization of data. Any fool with a dollar can acquire data, but ...

Every public board is now sensitized to the critical priority of ESG and in the process of figuring out how to operationalize ESG. There are two parts of how you measure ESG in terms of decisions that ...

A practical framework for building a collaborative, cross-functional account based marketing team and a successful strategy around it. There's a sharp divide between marketing and sales when it comes ...

Operationalizing voice of the customer (VoC) feedback data in real-time is essential for organizations aiming to improve customer satisfaction and loyalty, along with overall business performance.

In my last article, we covered strategies that turn a founder’s voice into a pipeline driver. The most common follow-up question I get then is about how to do it consistently without burning out.