Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...

Adding one specialist role to your digital marketing team could make all the difference in 2026, according to social media expert Nathan Jun Poekert. It’s a job title that, at most companies, may not ...

Silverback Digital Marketing has announced a continued focus on refining its social media marketing practices, reflecting broader changes in how organizations communicate, distribute information, and ...

Most companies these days are using social media to connect with consumers and market their products and services. Advertising on the biggest social media platforms has become table stakes for brands, ...

Key legal issues for companies to consider when advertising on social media or running a contest, sweepstakes, or other promotion through social media platforms, including guidance on preventing ...

Social media platforms profit mainly from ads, influencing global ad spend. A sizable user base enables precise ad targeting, boosting ad effectiveness. Investing in platforms with a network effect ...

Tappan Zee High School social media marketing students gain real-world skills partnering with local business Bri Marie ...

Influencer fashion marketing once drove trends overnight—but are rapid trend cycles causing social media fashion fatigue? Explore why consumers are pushing back.