From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

A movie based on the popular Roblox game Grow a Garden is officially in development. Story Kitchen, the studio known for turning hit video games into movies and shows, is teaming up with the game’s ...

Good news Roblox fans, one of the app's most popular games is being turned into a movie, and no, it's not Brookhaven, Adopt Me!, or Dress to Impress. Production company Story Kitchen has a movie in ...

Want to get Generation Alpha into movie theaters? Look to video games. Kids still like to go to the movies, according to a high-profile new research report. But the franchises they care about are not ...