One of the big challenges for a writer is to take a compelling idea and then turn that into a coherent story that keeps your readers engaged. One strategy for keeping on track while writing is to use ...

Divya Parekh, of The DP Group, covers business growth, storytelling, high-impact performance and authority building. The audience that business story writing caters to is usually potential customers ...

Forbes contributors publish independent expert analyses and insights. Rhea Wessel is the founder of The Institute for Thought Leadership. A quiet shift is underway in the world of thought-leadership ...