Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data. The role of marketing has undergone a profound transformation in ...

CDP expectations adjusted. Organizations need more realistic CDP expectations to align with their capabilities in unifying and activating customer data. Composable CDP strategy. The trend toward ...

In the real-time and dynamic world of digital advertising, the need for agile, scalable and highly personalized marketing strategies has never been greater. The advent of composable customer data ...

Agentic automation: Perhaps most significantly, conversational memory transforms AI from a transactional tool to a genuinely ...

Gartner recently released its first-ever Magic Quadrant for Customer Data Platforms—a true testament to the growth and maturity of CDPs. Although that was a major milestone, CDPs have been around for ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced its recognition as a Strong Performer ...

When a customer taps “Make a Payment” in a mobile app, they expect the transaction to complete in milliseconds. Behind that tap lies a distributed, event-driven platform designed to guarantee ...

AI-powered fintech startup, Prodigal, automates loan servicing and debt collection conversations across voice, SMS, and email ...

Data integration is a leading priority for enterprise executives, with 82% of senior executives considering scaling AI a top priority. However, this ambition is frustrated by the longstanding practice ...

PLEASANTON, Calif.--(BUSINESS WIRE)--Medallia, Inc., the global leader in customer and employee experience, today announced that it has been named a Leader for the fourth consecutive publication in ...